Hello, welcome and thanks for visiting!

My name is Joey (Owner/Operator). I am a 24-year-old electrician - turned screen printer on Vancouver Island. I have always had a strong passion for this place we call home, and it inspired me to create a brand to represent it. 

I started VI Attire halfway through my electrical apprenticeship in 2019, because I knew I wanted to do something more than work my 9-5 job. After recently completing my redseal ticket, I'm proud to say I'm out of the rat race and running my business fulltime! 


Over the past few years my business has grown, along with my skills in screen printing. Here's a picture of my first successful screen-print (it took me a couple tries).                                

Bringing back the 70's one shirt at a time!

Each product is personally beach/tie dyed + printed by myself, making every piece unique. With over 20 colour dyes, I'm sure there's I've got one with your name on it 😉


I appreciate the sense of community around my brand, as we're just a bunch of islanders who "love where we live!" You can also catch us at different events/markets year-round (stay up to date on Facebook/Instagram).   

Thanks for all the support!

Cheers, Joey Pelletier